How do I set up Brand24 to track brand mentions across multiple languages?

In one line

To track brand mentions across multiple languages in Brand24, create separate projects for each language or language group, then configure language-specific keywords, filters, and alert settings within each project. Brand24 does not have a single global language toggle, so the multi-language setup requires organizing your monitoring by project, each with its own language parameters and keyword lists.

Prerequisites for Multi-Language Tracking

Before setting up multi-language monitoring, ensure you have:

An active Brand24 account with access to project creation
A list of brand name variations, misspellings, and hashtags in each target language
Translated versions of your key product or service terms for each language
A clear understanding of which languages you need to monitor and whether you want them combined or separated

Create Separate Projects for Each Language

The core of Brand24's multi-language setup is creating one project per language or language group. In the Brand24 dashboard, click "Add Project" and name it with the language included, such as "Brand Name - Spanish" or "Brand Name - German." Each project operates independently, so you can apply different keywords, sources, and alert thresholds per language. This separation also gives you cleaner reporting, since you can compare mention volumes and sentiment across languages without mixing data.

Configure Language-Specific Keywords and Filters

Within each project, add keywords that reflect how your brand is written and discussed in that language. Include the brand name in the local script, common misspellings, phonetic variations, and relevant hashtags. For example, a German project should include "Markenname" variations and German-specific terms, while a Japanese project needs the brand written in katakana or kanji. Use Brand24's keyword matching options to include or exclude specific terms, and set up exclusion keywords to filter out irrelevant mentions, such as competitors with similar names or unrelated uses of your brand terms.

Set Up Alerts and Reporting for Each Language

After creating projects and keywords, configure alerts within each project so you receive notifications for important mentions in that language. Set alert thresholds based on mention volume or sentiment scores, and choose whether to receive real-time alerts or daily digests. For reporting, use each project's analytics dashboard to track sentiment, reach, and top sources per language. If you need a consolidated view, export reports from each project and combine them manually, or use Brand24's comparison features if available on your plan.

Common Mistakes

Using one project for all languages: This mixes languages in your reports and makes it impossible to apply language-specific exclusions or sentiment analysis accurately.
Forgetting local brand variations: Monitoring only the English brand name misses mentions in local scripts, phonetic spellings, or common misspellings that matter in each market.
Ignoring exclusion keywords: Without exclusions, you capture irrelevant mentions like competitor names or unrelated products that share your brand terms.
Setting identical alerts across languages: Different markets have different mention volumes and sentiment patterns, so alert thresholds should be tuned per language to avoid alert fatigue or missed critical mentions.