How Do I Set Up Brand24 to Track Mentions of Your Brand Across the Web?

The short version

To set up Brand24 for brand mention tracking, create an account, add your brand name and relevant keywords as a project, choose your monitoring sources, and review the dashboard for real-time alerts. Brand24 monitors social media, news, blogs, forums, and review sites, delivering mention alerts and sentiment analysis directly to your dashboard or email.

Prerequisites Before You Begin

A valid email address to create your Brand24 account
A list of brand name variations, including common misspellings and abbreviations
Your website domain and any product or campaign names you want to track
Optional: Competitor brand names if you want comparative monitoring

Create Your Brand24 Account and Project

Visit Brand24's website and sign up for a free trial or paid plan. After confirming your email, you will be prompted to create your first project. Enter your brand name as the primary keyword, then add secondary keywords such as product names, campaign hashtags, and common misspellings. Brand24 allows you to group these keywords into a single project for consolidated tracking.

Configure Your Monitoring Sources and Languages

In the project settings, select which sources you want Brand24 to monitor. The platform covers social media platforms, news websites, blogs, forums, videos, and review sites by default. You can restrict or expand these sources based on your needs. Set the language preferences to match your target markets, and choose whether you want to include mentions from specific geographic regions.

Set Up Alerts and Notification Preferences

Brand24 lets you configure how and when you receive mention alerts. You can choose real-time notifications via email, Slack, or mobile push notifications. Set thresholds for alert frequency to avoid notification fatigue, such as receiving a daily digest instead of instant alerts for high-volume keywords. You can also set up alerts for specific sentiment categories, like negative mentions that require immediate attention.

Review Your Dashboard and Analyze Mention Data

Once your project is active, Brand24's dashboard displays your mention volume, sentiment breakdown, top sources, and influencer scores. Use the analytics section to identify trends over time, compare your brand against competitors, and track the reach of your mentions. The dashboard updates continuously, so you can monitor spikes in conversation and respond to emerging issues promptly.

Common Mistakes to Avoid

Using only your exact brand name: Misspellings and abbreviations cause you to miss a significant portion of mentions. Add multiple variations from the start.
Ignoring language and region settings: If you operate internationally, failing to set the correct languages and regions means you will miss relevant mentions.
Setting alerts too broadly or too narrowly: Overly broad alerts create noise, while overly narrow alerts cause you to miss important conversations. Adjust thresholds based on your typical mention volume.
Forgetting to add competitor keywords: Without competitor tracking, you lose the ability to benchmark your brand's visibility against others in your industry.
Not reviewing sentiment data regularly: Sentiment analysis helps you spot reputation issues early, but only if you check it consistently rather than just counting mentions.

Bottom Line

Setting up Brand24 to track your brand mentions involves creating an account, building a project with your brand name and keyword variations, configuring your monitoring sources and languages, and establishing alert preferences that match your workflow. Once configured, the dashboard provides ongoing visibility into where and how your brand is discussed, allowing you to respond to feedback and measure the impact of your marketing efforts. The key to success is starting with a comprehensive keyword list and refining your settings as you learn which mentions matter most to your business.