How Do I Set Up Brand24 to Track Brand Mentions and Keywords?

What Do I Need Before Setting Up Brand24?

Before you begin, gather the following:

• A Brand24 account (free trial or paid plan)
• Your exact brand name and common misspellings
• Product names, campaign hashtags, and competitor names you want to track
• The languages and geographic regions relevant to your audience
• Email or Slack destination for real-time alerts

How Do I Create a Brand24 Project and Add Keywords?

1. Log in to your Brand24 dashboard and click "Add Project" or the plus icon.
2. Name your project (for example, "Brand Monitoring" or a campaign-specific name).
3. Enter your primary brand name as the main keyword.
4. Add secondary keywords: product names, CEO names, slogans, and common misspellings.
5. Add competitor brand names if you want competitive intelligence.
6. Select the languages you want to monitor.
7. Choose your sources: social networks, news sites, blogs, forums, videos, and reviews.
8. Set geographic filters if you only care about specific regions.
9. Click "Create Project" to start collecting mentions.

How Do I Configure Alerts and Notifications?

1. Go to "Settings" or "Alert Settings" within your project.
2. Choose the mention volume threshold that triggers an alert (for example, a spike in mentions).
3. Select alert delivery methods: email, Slack, or push notifications.
4. Set up keyword-specific alerts for urgent terms like "recall," "lawsuit," or "crisis."
5. Adjust sentiment-based alerts if you want to be notified only about negative mentions.
6. Save your settings and test that alerts arrive correctly.

How Do I Analyze and Act on the Mentions Brand24 Finds?

1. Open the "Mentions" feed to review all detected mentions in real time.
2. Filter by sentiment (positive, negative, neutral), source type, or influence score.
3. Use the "Analytics" tab to see mention volume trends, top sources, and reach.
4. Identify key influencers who mention your brand and consider engaging with them.
5. Respond directly to negative mentions or customer questions from the dashboard.
6. Export reports for weekly or monthly stakeholder updates.

Common Mistakes to Avoid When Setting Up Brand24

• Using only your exact brand name. Add misspellings and abbreviations or you will miss mentions.
• Ignoring competitor tracking. Adding competitors gives you context for your own share of voice.
• Setting alerts too broadly or too narrowly. Too many alerts cause alert fatigue; too few means you miss crises.
• Forgetting to update keywords. Add new product names and campaign terms as they launch.
• Not filtering by language or region. This creates noise from irrelevant markets.
• Skipping sentiment review. Automated sentiment is imperfect; spot-check important mentions manually.

Bottom Line

Setting up Brand24 takes about 10 minutes: create a project, enter your brand name plus variations and relevant keywords, choose your sources and languages, and configure alerts to your preferred channels. Review the mentions feed daily, use the analytics to spot trends, and adjust your keyword list as your campaigns evolve. Done correctly, Brand24 gives you a real-time view of every conversation about your brand across the web.