How Do I Set Up a Brand24 Account and Configure My First Project?

What do I need before creating a Brand24 account?

• A valid email address for account verification
• Your brand name or the keywords you want to monitor
• A list of competitor names or industry terms if you want to track those too
• A credit card only if you choose a paid plan (the Free plan requires no payment)
• Access to your brand's social media accounts if you want to connect them for publishing features

How do I create my Brand24 account?

1. Go to brand24.com and click the "Start Free Trial" or "Sign Up" button.
2. Enter your email address and create a password, or sign up with Google.
3. Check your inbox for a verification email and click the confirmation link.
4. Choose a plan: Free, Starter, or one of the paid tiers. The Free plan lets you monitor one project with limited mentions.
5. Complete your profile by adding your name and company details.
6. You land on the dashboard, ready to create your first project.

How do I set up my first Brand24 project?

1. From the dashboard, click "Add new project" or the plus icon.
2. Type your brand name exactly as it appears, including any misspellings you want to catch.
3. Add additional keywords: product names, campaign hashtags, or competitor brands.
4. Select the languages you want to monitor from the dropdown list.
5. Choose your sources: social media platforms, news sites, blogs, forums, reviews, or all sources.
6. Set the monitoring period (Brand24 typically starts from the current date unless you choose historical data).
7. Click "Create project" and wait for Brand24 to begin collecting mentions.

How do I configure alerts and filters after creating the project?

Once your project is live, go to "Settings" within the project to adjust:

• Alerts: Set up email or Slack notifications for mentions that meet specific criteria, such as high-authority sources or negative sentiment.
• Filters: Exclude irrelevant sources or keywords that generate noise, like job postings or spam sites.
• Sentiment analysis: Review and correct sentiment classifications so Brand24 learns your brand's tone.
• Team access: Invite colleagues to view or manage the project if you are on a paid plan.

What are common mistakes when setting up a Brand24 project?

• Using only your exact brand name: Misspellings and abbreviations are common in social posts. Add variations to capture all mentions.
• Ignoring language settings: If your brand operates in multiple regions, select all relevant languages or you will miss mentions.
• Skipping competitor tracking: Adding competitor keywords gives you benchmark data from day one.
• Forgetting to set up alerts: Without alerts, you must manually check the dashboard, which defeats the purpose of real-time monitoring.
• Choosing too many keywords at once: Start with 3 to 5 core terms, then expand after you see what generates useful data.

Actionable checklist for your first Brand24 setup

• [ ] Created an account with a verified email address
• [ ] Selected a plan that matches your monitoring volume
• [ ] Added your brand name plus common misspellings and abbreviations
• [ ] Selected all relevant languages and sources for your market
• [ ] Configured at least one alert for high-priority mentions
• [ ] Reviewed the first 24 hours of mentions and adjusted filters for noise